Iris Pokovec (1992) is a visual artist based in Ljubljana. She studied painting at the Academy of Fine Arts and Design, University of Ljubljana, where she received her master’s degree in 2017 with her thesis Likeability and Buyability. Her practice is primarily based on classic painting and print-based media, with which she explores the communication tools of contemporary consumerism. In content, she deals especially with the relations between present-day consumer plastics, 21st-century marketing slogans and contemporary pop nihilism. She leads a more commercial and entertaining part of her production through her art brand Menažerija.
She has presented her work at solo exhibitions Angels & Disounts (Aksioma, Ljubljana, 2021), 37 Days of Christmas (MGLC, Ljubljana, 2020), Likeable and Buyable (Gallery, Ljubljana, 2018) and Sigmund Freud Collection Premiere (Zigutamve Project Space, Vienna (AT), 2018). She has also carried out several solo projects: New Year’s Resolutions 2019, for which she was awarded a work grant by the Ministry of Culture of the Republic of Slovenia, as part of which she conducted the survey How to Make Art Likeable and Buyable, The Research (2019) in Slovenia, which she then repeated in England under the same title as part of the Art Residency programme of the Ministry of Culture of the Republic of Slovenia in London. She has also participated and exhibited in several group projects and exhibitions at home and abroad: Gallery.Delivery: Live Love Laugh (Ljubljana, 2021), Waardeloos (PERIOD gallery space, Haarlem (NL), 2019), A Percentage for Art (Buy Art Campaign, 2018), Made in China: Authentic Slovenian Art in Belgium (WARP, Sint-Niklaas (BE), 2018), Made in China: Goods and Services (Spike Berlin, Berlin (DE), 2018).